If you've ever met the Treat Kitchen team, you'll know we're passionate about creating memorable food gifts. But for quite a few of us, this project has meant even more. With several of our directors being lifelong Iron Maiden fans, creating an official Milk Chocolate Eddie has been a genuine passion project from day one.
After months of planning, designing and perfecting every last detail, we can finally share what we've been working on. And we're incredibly proud to be launching it first at Eddfest!!
A Chocolate Eddie Worth Waiting For
From the very beginning, we knew one thing. If we were going to create an Official Iron Maiden Milk Chocolate Eddie, it had to be done properly. Every detail mattered. We wanted to create a chocolate collectible that fans would instantly recognise and be proud to own, while staying true to the iconic Eddie character.
During development, chocolate prices reached record highs, settled back down and changed again. Alongside that came the challenge of perfecting the mould to capture as much detail as possible. There were plenty of moments where it would have been easier to settle. But this project deserved better than that. We've poured so much care into creating something that does Eddie justice, and we honestly can't wait for fans to see it in person!
Launching First at Eddfest
There couldn't be a better place to introduce our Official Iron Maiden chocolate Eddie than Eddfest. From 10th July, festival-goers will be the very first to pre-order this brand-new creation before it becomes available on our website in its standard packaging later this year.
For many of us at Treat Kitchen, this weekend isn't just another event. Several of our directors have been Iron Maiden fans for years, so they'll be soaking up the atmosphere, enjoying the music and celebrating the launch of a product that's been a long time in the making. Seeing this project finally come to life surrounded by fellow fans makes the whole journey feel even more special.
Exclusive Eddfest Packaging
To celebrate the launch, we've created a special Eddfest edition of the Official Iron Maiden Milk Chocolate Eddie, featuring exclusive festival packaging available only during Eddfest.
The chocolate skull itself isn't limited to the festival - it will also be available afterwards in its standard retail packaging - but this special edition marks where its story begins!! We'll be taking pre-orders at our Treat Kitchen stand, with orders shipping in September.
A Free Sweet Treat for Festival Visitors
As if that wasn't exciting enough, we've got something extra for everyone who pre-orders at Eddfest. Place your pre-order for the Official Iron Maiden milk chocolate Eddie at our stand and you'll receive a FREE pouch of our exclusive Eddfest Berry Gummies. Created especially for the festival, these vegan sweets are the perfect little extra to take home from an unforgettable weekend.
Not a chocolate fan? No problem. You'll also be able to buy the Eddfest Berry Gummies on their own while festival stocks last.
Coming Soon to the Treat Kitchen Website
Can't make it to Eddfest? Don't worry. Following the festival, the Official Iron Maiden Chocolate Eddie will be available to order from the Treat Kitchen website in its standard packaging (stock permitting). So whether you're joining us at Eddfest or shopping from home later on, you'll still be able to get your hands on our newest creation.
See You at Eddfest!
This has been one of the longest product journeys we've ever been on, but we couldn't be happier with the final result. Launching the Official Iron Maiden Milk chocolate Eddie at Eddfest, surrounded by fellow fans, feels like the perfect way to begin its story.
Whether you're stopping by to pre-order your chocolate skull, pick up a pouch of our exclusive Eddfest Berry Gummies or simply come and say hello, we'd love to see you. Here's to an incredible weekend of legendary music, great company and a brand-new Treat Kitchen creation that we're unbelievably proud to finally share.
