Broadway Cinema in Nottingham is more than a place to watch a film. It is a venue with history, character, and strong ties to the local community. The building dates back to 1839 when it was originally built as a chapel to lift spirits during a national depression. Over the years, it has served as a British restaurant during WWII, a dance hall, and later as a hub for world cinema. Famous figures have passed through its doors including fashion designer Paul Smith, who once designed a cinema screen, and film director Quentin Tarantino. Through all of this, Broadway has stayed true to its values of independence, inclusivity, sustainability, and equality.
In 2017, Broadway noticed a gap in their food and confectionery offering. They wanted different treats, and from a local business that reflected the cinema’s ethos and appealed to a wide audience including families, couples, and regular cinema goers. Traditional Pick and Mix was not practical, and big name brands did not offer the flexibility or personal touch Broadway needed. The cinema needed a partner who could provide reliable, convenient, and versatile products while supporting their values.
Treat Kitchen proved to be the ideal partner. As we are a family-run sweets supplier based in Nottingham, with generations of confectionery experience. The product range includes convenient small tubs of sour treats as well as super cute milk cartons filled with everyones favourites. Our businesses aligned as we both focus on quality, sustainability, and supporting the community. Broadway saw us as a natural fit for their ethos and a way to continue supporting local business!
Since partnering with us, Broadway has been able to offer sweets that appeal to all customers without the challenges of Pick and Mix. Pre-packed selections simplify stock management and save staff time. Vegan and gluten-free options provide variety for all visitors. This has allowed Broadway to continue offering a high-quality cinema experience while working with limited space and post-Covid budgets.
The impact has been positive. Customers respond well to seeing local business' sweets alongside traditional snacks, reinforcing Broadway’s position as Nottingham’s independent cinema destination. Staff appreciate the personal touch we bring, with quick order turnaround times, reliable service, and the flexibility to provide custom selections for special events.
Broadway’s manager said, “Treat Kitchen are a really good product offering great variety. They go about business the right way, not trying to take over the world, just delivering a great product and good service.”
For other independent cinemas and venues looking to enhance their food and confectionery offering, we provide a solution that is local (If you're in the East Mids!), sustainable, and high-quality. The partnership with Broadway demonstrates how carefully selected sweets can enhance the cinema experience, support small businesses, and meet customer expectations for unique and enjoyable outings.
Broadway and Treat Kitchen show that local partnerships can make a real difference by bringing independence, community, and high-quality sweets to the heart of Nottingham’s cinema scene.
