ISM Cologne is the world’s leading trade fair for confectionery and snacks, setting the stage for the latest industry trends. This year, Treat Kitchen had the chance to discover exciting innovations, from the viral rise of pistachio-flavoured treats to the growing demand for sustainable packaging and plant-based confectionery.
With social media shaping flavour trends, retailers prioritising eco-friendly solutions, and vegan sweets becoming the new standard, the confectionery market is evolving fast. Read on for our key takeaways from ISM 2025 and how these trends could shape the future of sweet treats.