Veganuary is Bigger Than Ever
January in the UK might mean rain boots and grey skies but it is also the month everyone is buzzing about something fresh and exciting: Veganuary! More people than ever are giving vegan a go, with over 700,000 officially signed up worldwide in 2024, and that is just the tip of the iceberg.
This growing movement is sparking big changes in shopping habits, with more customers actively looking for plant based treats to enjoy or gift during January and beyond.
Why This Matters for Your Shop
Here is the juicy bit: a whopping 83% of those challengers plan to keep eating vegan or at least cut down on animal products after January is over. This is not just a fad; it is a shift that is here to stay.
For independent retailers, this means a golden opportunity to connect with customers who want products that reflect their values without compromising on flavour or fun.
How to Win Your Customers’ Hearts
If you want to stand out this Veganuary, it is all about offering exciting vegan sweets and treats that bring a smile and a little surprise to shoppers.
Forget the boring lentils and oat milk. Customers want bold colours, cheeky messages and flavours that make them come back for more.
Vegan products with eye catching packaging and a story behind them can help you build that all-important customer loyalty and repeat visits.
Make Your Store Pop This January
Creating a dedicated plant based picks section can be a great way to catch the eye of customers taking part in Veganuary or those simply curious to try something new.
Little thoughtful touches such as pairing sweets with herbal teas or reusable bags show customers you care about their choices and the planet.
Stock Up Early and Keep the Momentum Going
January comes around quicker than you think. It pays to get your vegan stock ordered early so you can shout about your range before the rush begins.
Veganuary is only the start. Plant based products are growing in popularity year round as more people embrace healthier and more sustainable lifestyles.
Ready to Stand Out?
At Treat Kitchen, we have a fab range of vegan goodies that taste amazing, look gorgeous and help your shop stand out from the crowd. Our range is packed with treats that will delight your customers and keep them coming back for more.
All our vegan products are easy to order on Faire, so you can get stocked up with minimum fuss and maximum impact. Alternatively give our sales team and email, they'll be super happy to chat - sales@treatkitchen.co.uk !
Ready to show your customers some love? Let us get your shelves Veganuary ready!
