At Treat Kitchen, we’ve always believed that great gifting should feel exciting the moment you see it. That’s exactly why we love working with licenses and collaborations - they let us bring something familiar, nostalgic, and instantly recognisable together with what we do best: creating fun, giftable food that actually makes people smile.

One of our proudest collaborations to date is our officially licensed sci-fi inspired Original Stormtrooper milk chocolate helmet. It’s bold, detailed, and a real hero product for us. But more importantly, it represents everything we love about working with licensed partners.

Bringing something new to our current customers

For our existing Treat Kitchen customers, licenses give us a way to make things even more interesting. You already know us for our sweets, baking kits, and gifting ideas - but collaborations like this allow us to bring something completely fresh into the mix.

It’s the same Treat Kitchen feel, just with a whole new story wrapped around it.

Reaching new audiences (hello sci-fi fans 👋)

One of the biggest joys of licensing is that it helps us reach people who may never have discovered us otherwise.

Take sci-fi fans, for example. Many of them might not have come across Treat Kitchen before this collaboration - but now they can discover us through something they already love. And once they’re here, they hopefully stay for everything else we do too.

That crossover is what makes licensing so powerful for us.

We’re geeks too!!!

Here’s the truth: most of the Treat Kitchen team are absolute geeks at heart.

We don’t just work with these licenses because they’re commercially strong (although that definitely helps). We work with them because we genuinely love them. These collaborations are passion projects just as much as they are products.

That’s also why we get so excited about the wider world of licensing and what it lets us be part of. Take our collaboration with Horrible Science, for example - a super cute and quirky milk carton filled with sour sweets, now available in science museums. It’s one of those projects that feels so perfectly us: a bit unexpected, a bit fun, and something that makes people smile the moment they see it.

And then there’s our journey up to Scotland, where you can now find our collaboration with Scotmid - bringing Treat Kitchen to football fans in a way that just feels right for the communities it’s sitting in.

These kinds of partnerships are what make licensing so exciting for us. They’re not just products on a shelf - they’re little worlds colliding.

If we didn’t get excited about the brands, characters, and ideas we’re working with, we simply wouldn’t do them.

It keeps us creatively fresh

Licensing also gives us something we really value in the studio: perspective.

Seeing how other brands approach storytelling, design, and fan engagement is endlessly inspiring. It pushes us to think differently about our own products and packaging, and it keeps us learning all the time.

Every collaboration teaches us something new - and that’s something we never want to lose.

And there’s a lot more coming…

We’ve worked with a number of incredible licenses in the past, and we’re not slowing down anytime soon.

In fact, there are some very exciting new collaborations coming that will introduce Treat Kitchen to completely new audiences again. People we haven’t reached before, but are really looking forward to meeting.

Let’s just say…

Nature lovers, we’re coming for you 🌿
And rock fans… we’ll be speaking directly to you very soon 😉